Why You need Social Media

We are talking about social media, again. Because we love it! It is so amazing that we can connect world-wide with people, and not through our standard websites. We can talk, we can relate, we can really know our customers. And, it's really all about knowing our customers. Often I struggle to understand why some businesses are still not embracing the relationship they could have with their clients. It certainly is a commitment, and it takes research, and persistence. While Top Shelf Media 

offers services in all areas of marketing, advertising and public relations, we specialize in, social media, so forgive us if we tend to focus on the subject. But it's really that important!

Watch this video by Socialnomics. It will establish some very clear reasons why you need to incorporate social media into your business culture. Its pretty powerful.

It also features several funny anecdotes, great graphics, and good mood music.  Its pretty powerful.

 

When meeting with clients, what I hear most about why they aren't handling their social media accounts is that they don't have the time or staff to maintain their accounts. If you aren't the most tech-savvy business owner, or are just uninterested in social media personally, I can see why the you might struggle to justify spending your own time to learn about this ever changing subject. If you don't have the luxury of an internal marketing department at your disposal, consider hiring an outside company to create your social media campaigns for you.  Top Shelf Media

offers several different social media management options, and customizes those options for our clients to fit every budget. 

The most important thing is to create your social media strategy around your audience. It's about creating a personal relationship with your customers. You need to find subtle ways to sell your products and services. Offer up examples of your work in photos on your Timeline, but don't use a call to action. Just display it with pride in your work, let the example do the selling for you. Talk about your local community. Share stories and photos from other local business pages. Remember, social media is not about your business, it's about people.